• Generating sales leads
• Regaining lapsed customers
• Researching brand awareness
• Test marketing campaign/offer
• Building brand awareness
• Customer promotions
• Developing new markets
• Finding distributors/agents
• Find new suppliers

• Promote company message
• Amend company perceptions
• Recruit new staff
• Update client database
• Relationship marketing
• Building relationships with current clients
• Reinforce market position
• Introduce new techniques
• Network with industry professionals

• Gather competitive intelligence
• Develop strategic relationships
• Find new business opportunities
• Entertain special customers
• Build sales force morale
• Research customer/prospect attitudes
• Demonstrate non-portable equipment
• Shorten the buying cycle
  *

Integrated marketing campaign